Our Story

Thank you for visiting Simply Done Gifts!

Our website launched on October 12, 2006. Like our name, we have started simple, but have grand plans. We hope you find our site user-friendly and full of products that you will love as much as we do. We welcome your comments and requests, which you can send here. We will be updating our site continuously with new products and new technology. Please sign-up to receive the latest product and company updates from Simply Done Gifts by joining our mailing list.

Happy Gift-Giving!

The Founders

Alicia Segal
Alicia Segal, interior design guru turned mom of two. Alicia has been in the design industry for the past decade offering clients creative and classic solutions for the home.

She spent countless hours in search of the perfect lamp or the most exquisite painting and along the way discovering wonderful products without a presence in the retail sector. Alicia’s personal commitment to each client combined with her “lets find it” attitude make for a wonderful transition to a top notch gift service.

Susan Baum
Susan Baum climbed the corporate ladder of a Fortune 500 company for 12 years. Susan excelled in marketing and communications, which led to her promotion to Vice President in less than five years. After her second child was born, she decided to leave the corporate world to be at home to raise her children. After only 16 months, she knew it was time to get back to business. Her desire to create a successful venture incited her to strike up conversations with Alicia.